Location analysis is the study in which regional analysis is prepared and project and/or brand name is determined in accordance with target group. After location analysis, feasibility studies will be prepared in light of extensive market research about the region and the competitive environment based on our research on the project location, competition, market position, the quality and details of the project, the situation and expectations in the tourism industry, the occupancy rates, sales prices, revenues from the use of the hotel's food and beverage and other units, operating and construction expenses for the first 10 years.

POM provides brand integration services with determination of operating model, hotel chains, in line with the location, target market, segment of the hotel and receiving financial proposals to get through to agreement phase.

Based on preliminary concept reports and Owner/ brand requirements; architectural and interior design concepts are identified. Function schemes are created with area programs effectively especially with respect to hotel operation. In this stage, mechanical and electrical systems are selected in compliance with relevant technical standards and Owner’s requests.